You tell story after story and get lots of engagement but no sales... What is going on? I bet you are telling the wrong type of story for the result you want.
On social media you need to tell both personal and business brand stories to get the results you need. There are some significant differences between the two types of stories you tell on social media.
Let's look at the main differences:
The Objective Difference:
Personal Brand Story
Increase engagement and reach
Business Brand Story
Move people towards conversion to provide profits
The Casting Difference:
Personal brand story:
Hero: - You
Conflict: Your problem
Supporting Role: Who helped you
Business Brand Story:
Hero: - Your Audience
Conflict: Their problem
Supporting Role: Your Solution
The Structural Difference:
Personal Brand Story
Pronoun: I
The catalyst
What happened
The choice you made
The lesson you learned
Business Brand Story
Pronoun: You
The catalyst
What happened
The solution chosen
The result
The call to action ...
You need to tell both types of stories to build a following and then move people further into your funnel by identifying who is interested in the solution you provide.
This is why creating a storytelling funnel strategy is so important to your marketing success. Without one, you will be frustrated by the lack of results you are getting from your marketing efforts.
If you want to tell Business Brand Stories in 2023 - Drop by CreateAPeel to find out how I can help you create an appealing story your audience will relate to.
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