Topics Shannon Peel Speaks On

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Using storytelling to break down barriers, build trust, and empathy.

Communication between leaders and their teams can be improved with the most important aspects of storytelling - active listening and interviewing. The best storytellers know how to listen so they can understand their audiences and ask the right questions to draw out stories from others. Stories remove barriers, bridge gaps, and increase empathy enabling you to build diverse teams. Leaders who use storytelling skill become better storytellers and form better relationships with team members by raising the understanding of everyone’s points of view.

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Connect with your customer on their journey

Customer’s have a buyers journey and brands need to understand what that journey looks like so they can meet them along the path to their purchase. How can a business know what that journey looks like and ensure they are telling the right stories at the right time? This presentation strives to answer this question for audiences.

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Stop thinking like a victim and start acting like a hero

Life's traumas can leave us casting ourselves as the victim in our stories instead of its hero and making it hard for us to heal and rise above our situation. In this presentation audiences learn the difference between victim and hero language to help them rewrite their narrative and start on the road to recovery. When we rewrite our narrative using hero language we learn how to look at our trauma's from different points of view and take ownership of our story as heroes.